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Sport Management

Bachelor of Arts Degree

Gain the foundation in finance, public relations, marketing, and legal considerations necessary to become an integral part of the sports world. With a Bachelor of Arts in Sport Management, business and management principles meet sports and recreation as you learn about critical thinking, communication, management, problem solving, and leadership principles as well as how to apply each of these concepts in real-world situations that affect teams. Pursue a Business Administration minor to further deepen your knowledge.

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Courses in the major include:

This course is an introduction to accounting concepts and the elements of financial statements including basic accounting vocabulary and analysis of business transactions from an accounting viewpoint. Students will be required to recognize, record, and classify new accounting data. Emphasis is placed on corporate accounting. Introductory financial statement analysis and interpretation are also covered. Prerequisite: none
This course takes a broad and inclusive approach to workforce communication, examining the best practices of business writing, oral and online presentations, and professional research. Prerequisites: EN 101 and EN 102, Junior or Senior standing
This course provides an overview of the business of sport. Current topics and issues within various sport organizations are introduced and discussed. Career opportunities within the sport industry are explored.
This course is an introduction to the fundamental concepts of public relations and communication in a sport setting. Applied activities offer an opportunity to develop knowledge and skills related to public relations and communication within the sport industry.
This course serves as an introduction to ethics within the sport industry. An examination of values promoted by sport and ethical dilemmas within the industry provide opportunities for critical analysis.
This course explores the role sport plays in society by examining a variety of issues in sport. Past and present societal impacts are analyzed in order to better understand the role sport plays in our current culture and how sport may affect society in the future.
This course explores how to effectively manage a sport facility. Additionally, concepts of event management, such as planning, ticketing, and analyzing sporting events are examined.
This course examines laws relevant to sport managers and those pursuing careers within health and physical performance fields. An examination of the legal system and laws affecting sport and recreational activities is provided in a manner understandable to those involved in the sport, fitness, or health industries.
This course explores basic theories, techniques, and knowledge related to management within the sport industry, including the functions of planning, organizing, leading, and controlling. Applied activities offer an opportunity to develop practical skills which can be utilized to manage organizations within the sport industry. Prerequisite: SM105 or BA232 or BA252
This course explores strategic sport marketing concepts including product, price, place, promotion, and public relations through practical applications. Development of a sales marketing plan for a sport product or organization is included. Prerequisite: SM105 or BA232 or BA252
This course covers basic financial management principles, concepts, and techniques encountered within the sport industry. Information is applied to various segments within the sport industry in order to gain a deeper understanding of financial management. Prerequisite: SM105 or BA232 or BA252, and AC205
The internship course consists of educational work experience in a business or industry environment related to Sport Management. Knowledge learned though academic experiences is applied and hands-on experiences are gained. Professional skills are developed and refined. Work expectations are contracted with the site-supervisor and faculty sponsor. Prerequisites: Junior or senior standing (60 credit hours completed), 18 credit hours completed in the major, and a 2.5 GPA in the major - Permission of Sport Management Program Director is required.

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